Castore continues venture into top-flight football with Aston Villa


Aston Villa FC has signed a multi-year partnership with sportswear brand Castore which will supply the team kits for the start of the 2022/23 season.

In collaboration, Castore will supply Villa with kits across all men’s, women’s and Academy teams. The company stated that its range of exclusive Villa branded match apparel, training and leisure wear will be designed and manufactured with ‘ultimate performance’ in mind.

Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said: “This is a landmark partnership for the Club, joining with an exciting British brand who understand our ambition and strategy.

“Ensuring we can provide high quality sportswear for both our players and supporters is crucial to the Club. Over the past four seasons our shirt sales have increased four-fold as our supporters around the world have reconnected with the club and we are delighted to continue this journey with Castore.”

Furthermore, the agreement looks to continue Castore’s push into the Premier League, whilst the new home kit will be unveiled ahead of Villa’s pre-season tour to Australia in July.

The partners also underlined their aligned future goals which includes having a clear strategic direction and adopting a challenger mentality.

“Aston Villa is the perfect fit for Castore due to their growth ambitions and relentless desire to innovate, on the pitch and with their partners, and we are beyond excited to be partnering with the club,” added Pascal Lafitte, Director of Partnerships at Castore.

“We can’t wait to get started with them next season and challenge each other to push the boundaries of everything we will do together.”

Last week, Castore partnered Sevilla FC as the firm became the official kit supplier of the La Liga team.

The deal now sees Castore design and manufacture bespoke playing and training kits, which will be worn by the Sevilla FC first team, Sevilla FC Women, and the academy teams ahead of the 2022-23 season.



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