Liverpool FC boosts small businesses in Vista venture


Liverpool FC has signed an agreement with Vista to develop programmes that aim to help small businesses and integrate such enterprises into team platforms.

The collaboration sees Vista become the official small business design and marketing partner to the Reds, in what is the firm’s first sports partnership in the UK.

Drew Crisp, SVP of Digital at Liverpool FC, commented: “We are thrilled to welcome Vista on board. This is an exciting partnership that at the start will support small businesses in Liverpool, which in return will shape stronger communities in this city for a brighter future.

“The past two years has been tough for some businesses and this idea from Vista will be a huge opportunity for deserving small businesses to see their name in the lights at Anfield. Each will be given a global platform to tell everyone about their business and amplify their messaging.”

Furthemore, Vista will be integrated into the Premier League team’s digital and social media content, in-stadium activation and promotions, whilst the partners will also create a series of design initiatives that looks to engage fans and the small business community.

Emily Shirley, General Manager of Vista UK & Ireland, added: “A city’s football team and small business community are the lifeblood of what makes it special, so we are thrilled to be partnering with such a team and city as iconic as Liverpool.

“Through LFC’s huge fanbase, incredible talent and community ties, we are excited to use this platform to celebrate the UK’s entrepreneurial heroes and provide the support they need to succeed.”

In helping small business grow, the club has claimed that an initial focus will be on the ‘Small Business of the Match’, where small business owners will be nominated for their impact on the community and will be rewarded with a matchday experience and further recognition.

Furthemore, Vista will also partner with the small businesses to provide design and marketing services to help support their company, and a number of small businesses will be chosen and given ‘hero status’ at a selected match at Anfield Stadium.

“Vista’s goal as the design and marketing partner for small businesses everywhere is to do all we can to help them thrive, because small businesses have such a resounding impact on communities like Liverpool, throughout the UK, and around the world,” concluded Ricky Engelberg, Chief Marketing Officer of Vista.

“Vista is thrilled on behalf of small businesses everywhere to be able to partner with one of the most iconic clubs in all of sports, Liverpool FC, and shine our collective spotlight onto these amazing businesses.”



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