Soccer Aid upgrades WOW Hydrate to official partner


Soccer Aid for UNICEF has announced that WOW Hydrate will be an official partner for the upcoming 2022 match. 

Taking place on 12 June at the London Stadium, broadcasted live on ITV and STV, the protein sports drink company has moved forward its sponsorship from supporting the event to becoming an official partner. 

Kenneth Shepherd, Founder of Soccer Aid for UNICEF, said: “WOW Hydrate have been a supporter for Soccer Aid for UNICEF for a few years now, and it’s fantastic to have them on board as an official partner. 

“They’ve seen the value of being involved in the event and we’re excited to expand the partnership this year, delivering above and beyond what we have done previously.”

In addition to providing the drinks during training week and match day, this year’s partnership will include ‘unique behind the scenes access’ with an array of Soccer Aid for UNICEF talent.

The line up of the charity football match includes: Andriy Shevchenko, Gary Neville, Teddy Sheringham, Jamie Carragher, David James, Fara Williams, Patrice Evra, Cafu and Joe Cole. Harry Redknapp returns, but this time as manager of the England team, whilst Manager Arsene Wenger takes over for the Soccer Aid World XI FC side.

“We’re delighted to become the official partner of Soccer Aid. It’s a showpiece event in the sporting calendar and for an incredible course,” added Jon Hayman, Managing Director of WOW Hydrate.

“Hydration is what we stand for as a drinks brand and keeping ex professional footballers and celebrities hydrated throughout 90 minutes, we’ve definitely got our work cut out.”

Soccer Aid World XI striker, Kem Cetinay, is also a WOW Hydrate ambassador. On the partnership, he stated: “I have a better goals to game ratio than anyone who’s ever played in Soccer Aid – Look I’m not saying that’s 100% down to WOW Hydrate, but they’re definitely helping me!

“I love Soccer Aid for UNICEF, it’s such an amazing event to be a part of and I’m so happy that WOW Hydrate are on board again this year. As 3x reigning champions, my one request is that we get the bigger WOW Hydrate fridge in our dressing room!”



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