St Helens moves into 10th year of Totally Wicked partnership


St Helens R.F.C has extended its partnership with Totally Wicked, which has seen the firm hold the principal naming rights for the stadium since 2016, and that will now be extended until at least the end of 2025. 

The collaboration also means that the e-liquid company will retain sponsorship of the North Stand with its logo continuing to be ‘prominently featured’ on both the home and away shirts of the Men’s and Women’s kits.

Saints’ Chief Executive, Mike Rush, explained: “Totally Wicked has been a loyal and valuable supporter and sponsor of Saints for over a decade now and our partnership has gone from strength to strength over the years.

“The partnership is of massive benefit to us as a Club, but moreover their support to our fan base and wider community has not gone unmissed. Our charity, Saints Community Development Foundation is focussed on providing people with a healthier lifestyle and these are the same aims of Totally Wicked. 

“The statistics don’t lie and the reduction of smokers in St Helens since Totally Wicked have come on board with us here in St Helens is fantastic to see, and we are proud to have them as our principal partner for at least another three years.”

North-West based Totally Wicked’s existing sponsorship of the Rugby League club is now in its 10th year, having sponsored the Totally Wicked North Stand since 2013 and been a sponsor of the shirt since 2014. The firm has stated that it is continuing its commitment to supporting fans to switch from smoking to a less harmful alternative – vaping. 

“We are very pleased to be able to continue our relationship with the Super League’s most successful club,” added Fraser Cropper, Totally Wicked’s Chairman. “This new agreement will extend our stadium naming rights for a further 3 years, out until the end of 2025 season and will mark 13 continuous years of Totally Wicked sponsorship of St Helens R.L.F.C.”

“I said in 2016 at the signing of our stadium naming rights agreement that it is a privilege and a responsibility which we will cherish and respect to be part of a club with such heritage. This sentiment remains true today. 

“We are proud to be associated with a club that is so central to its local community, that is respected and revered across world Rugby and has embedded a culture of commitment to excellence and integrity. 

“We will ensure that our association continues to demonstrate complementary ethics and we hope to be able to continue our support for many years to come.”

Reports have shown that since Totally Wicked began working with the club, smoking rates have fallen in the area every year since 2015, when 20.3% of those aged 18 and over smoked. 



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